Interface Your Fears
« Information Architect, Behavior | Jobs @ OK/Cancel | Information Architect, Avenue A/Razorfish »
Director, Online Consumer Experience, Blockbuster
Mar 01 05
Source: Experience Design
Director, Online Consumer Experience - Brand Management – 050001524
Apply Online
Description
Summary - Purpose of Role:
Responsible for directing online brand management, product marketing and the end to end consumer experience for Blockbuster's Online retention marketing programs to drive customer usage and increase customer loyalty.
Essential Responsibilities:
# Direct the handling of all customer touch points and communication vehicles including, but not limited to, the overall web-site experience, e-mail communications, and the customer contact center.
* Responsible for developing and directing consumer research and usability for the development and implementation of customer retention solutions to identify and design new strategies to retain consumers.
* Oversee Online product marketing and web-site enhancements to develop our company's competitive advantage.
* Promote Online brand management to ensure a consistent consumer experience.
* Create, develop and implement subscriber retention programs to that prolong the life of a subscriber.
* Responsible for directing the activities of the customer contact center to ensure all service standard levels and key performance indicators are achieved and customer responses are handled in a timely manner.
* Select, develop, and evaluate personnel to ensure efficient operation of the department.
Qualifications
Technical Knowledge/ Skills:
* Advanced Microsoft Office Tools
* Advanced Concept/Program Development
* Advanced Project Management
General Areas of Knowledge:
* Advanced consumer positioning/communication development
* Advanced marketing research
* Advanced financial analysis and quantitative modeling
* Advanced competitive analysis
* Advanced Subscription retention methodologies
Education / Experience:
* Bachelor's degree in Marketing, Business Administration, Finance or Information Technology
* 8 - 10 years of experience in Marketing related processes, with at least 3 years of experience in product development for a web-site.
Ideal:
* 3 years experience in subscription based web-site product development
Profile
Locations US-TX-Dallas
Relocation Eligible
Yes
Apply: https://blockbuster.recruitsoft.com/servlets/CareerSection?art_ip_action=FlowDispatcher&ctx=1&flowTypeNo=13&pageSeq=2&reqNo=52245&art_servlet_language=en&csNo=2