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Associate Director, Information Architecture, Digitas
Apr 12 05
Source: direct submission
Associate Director, Information Architecture (Content Management Focus)
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If thoughts of pioneering the latest marketing trends and technologies get you revved up; if you are inspired by working among the best in the field, you are destined to join the Digitas team. As one of the fifteen largest marketing services firms in the world, the opportunities at Digitas are without boundary. Using a unique marketing engines model to integrate strategy, technology, creative and digital and direct marketing, we conceive, enable and execute the big ideas that knock the socks off prominent Fortune 200 companies. And we know it takes phenomenal people to make it all happen. That's why we are dedicated to building a culture based on inspiration, team accomplishment and career development and why we are delighted to be ranked #3 among the Top 50 "Best Places to Work" by the Boston Business Journal, as well as the Adweek IQ Independent Agency of the Year. Whether you're a marketing marvel, a wiz with numbers, a promotions phenomenon or an artful designer, we hope you'll consider bringing your talents to Digitas, where the creative, the passionate and the motivated find the career they were always meant to have.
The Information Architect:
Identifies opportunities for content sharing and reuse to§ enhance information value and reduce the cost of information ownership
§ Provides thought leadership in the definition and provision of content
§ Clarifies and captures business terminology to ensure relevancy
Position Description: Primary Functional Objectives
The primary objectives of the Information Architect will be to:
• Develop and maintain an effective information architecture
• Design and develop content process flows
• Develop and maintain content taxonomy
Example deliverables realized through the attainment of these objectives include: Site maps, wire frames, workflow diagrams, taxonomy and navigation structures
Position Description: Key Functional Tasks
The “Information Architect” role will manage overall execution for the following activities:
• Definition of internal & external education standards and guidelines for content structure, quality and usability
• Development of nomenclature schemes for standardizing naming conventions
• Development of taxonomy and controlled vocabulary
• Development of user experience concept activities, including the development of use cases, user scenarios and content requirements
• Lead user research, concept testing , and usability testing
• Distill communications strategy and content requirements into taxonomy for validation
• Inventory scope and complexity of content and target audiences and work with technical team to design presentation, layout, taxonomy, and navigation of content
• Participate in development of content model and metadata with technical team
• Use appropriate presentation methods to clearly communicate key aspects of the design and its rationale to stakeholders
• Document the design's behavioral aspects using use case model and use cases
• Specify the complete conditional presentation of the user interface
• Balance a consistent big picture view with appropriate attention to detail; create artifacts with the necessary details
• Collaborate with cross-functional team on implementation feasibility to ensure that Interaction Design is realizable
• Design and document (as page schematics/wireframe templates) the persistent and reusable interaction elements
• Create information architectures whose hierarchies, groupings, and juxtapositions clearly present the information and support the relative importance of customer activities
• Design effective structures and flows grounded in consistent, extensible conceptual models that mirror customers' mental models
• Design unambiguous and easy-to-understand instructional text, labels, calls to action, and other signage
• Ensure that designs and their underlying conceptual models are informed by a deep understanding of existing and planned content, functions, transactions, and relevant business rules
• Utilize best practices for expressing Interaction Designs visually
• Demonstrate an understanding of cognitive psychology and human factors best practices
• Assess existing content and functionality for relevance to core customer experience and identify needs for new/revised content or functionality
• Manage the creation or revision of high quality editorial content
• Collaborate with cross-functional team to ensure that content strategy aligns with platform and repository capabilities
• Develop plans for creating and maintaining content, including workflow, governance models, publishing models, staffing models, and editorial calendars
• Create inventories of existing content and functionality that inform content/functional strategies
Position Description: Requirements
The “Information Architect” role must meet the following requirements for hire:
• 3-5 years of experience working in a “Information Architect” capacity for a global firm; 5-10 years experience developing content management systems, tools and work flows;
• Experience within the Financial or Insurance industries for information architecture and taxonomy
• Experience developing content for multiple channels including web, email, and print
• Experience developing content requirements and use cases for applications
• Strong business sense, excellent organizational and logical skills and detail orientation
• A demonstrated ability to work well in highly collaborative, cross-functional teams
• Excellent oral, written and visual communication skills
• Knowledge of at least three content management applications, examples include: Interwoven, Vignette, Documentum, Stellent, Percussion, IBM
• Ability to travel
For more information, please email chicagorecruiting@digitas.com
EOE