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Experience Planner, Publicis Dialog
May 13 05
Source: SigIA
Publicis Dialog has an immediate, full-time staff position open in our NYC office for a qualified experience planner.
Position Summary:
The Experience Planner creates branded, interactive user experiences such as websites, games, and applications for major consumer packaged goods, pharmaceutical and alcoholic beverage clients. The XP helps define and lead the strategic and creative vision; owns the information architecture, navigation, interaction and user experience; researches and defines user needs, business goals and requirements; coordinates with the art director, technical director and account manger to inform visual design and facilitate build.
Responsibilities:
The Experience Planner:
> Takes ownership of the XP component of all assigned projects.
> Understand brands, and how to bring them to life online.
> Serves as primary point of contact with internal team members and the client for all XP issues.
> Delivers work on time and on budget.
> Communicates concerns, problems and ideas proactively to internal team members.
> Is articulate, clear and confident in presenting their work to internal team members and clients.
> Provides expert usability and interaction design recommendations to the project team.
Primary Tasks + Deliverables
> Produces deliverables at a level of fidelity and detail appropriate for clients and internal team members.
> Plans, conducts and analyzes primary and secondary research (heuristic evaluations, competitive analyses, one-on-one interviews, online surveys, stakeholder interviews, etc.).
> Plans and conducts internal team and client work sessions (brainstorms, requirements workshops, etc.).
> Defines, prioritizes and drives consensus on project requirements, including all features, functions and content.
> Develops process models, user personas and scenarios.
> Creates information architecture deliverables, including site maps, wireframes, interaction models and page specifications that describe navigation, content, and functionality.
> Assists technical director with functional specifications.
> Leads usability testing planning, facilitation and analysis.
Qualifications:
> 5+ years experience creating user-centered digital solutions, including rigorous audience research, solution validation and measurement plan development.
> Experience as primary XP on medium and large accounts.
> Expertise with modeling and prototyping tools including OmniGraffle, Visio, HTML/JavaScript, Dreamweaver and/or Illustrator.
> Excellent visual, written and oral communications and presentations skills.
> Strong leadership, interpersonal and management skills.
> Demonstrated critical thinking ability.
> Experience working in an agency environment.
> Experience in the consumer packaged goods and youth marketing essential; experience in pharmaceutical and alcoholic beverage marketing a plus.
Education :
> Bachelor's degree
> Graduate degree (preferred) in Cognitive Psychology, Human Factors,
> HCI, Design, Anthropology, or related field
Please send your resume and appropriate deliverable samples to:
Katherine.lumb@publicis-usa.com
About Publicis Dialog:
Publicis Dialog is part of Publicis in the U.S., the $1.2 billion U.S.
unit of the Paris-based Publicis Groupe S.A. (NYSE:PUB - News). The Publicis Groupe has 38,000 employees serving the world's leading brands from offices in 109 countries. With worldwide revenues of over
$4 billion, it is the world's fourth-largest communications company and among the fastest growing in its category.